Ward & Uptigrove

Getting Started With Investing

Nov 18, 2021

When you invest, it is helpful to have an understanding of what types of investments your advisor may allocate your money to and the associated risks and benefits that accompany each. Some investment vehicles that are used in building client portfolios can be categorized as the following:


Cash (Or Equivalents)

Money in cash form is safe, completely liquid, is often guaranteed, and earns little or no interest income. It’s typically a “parking spot” for funds when you plan to use those funds within the next year or so. Cash is used to pay bills, fund near-term goals, or to simply be an “emergency reserve” for security.


Bonds – Income Producing Asset

A bond is a type of investment issued to the public, by governments or companies, to raise money in the form of loan that will be repaid in the future. Bonds are generally considered to be a conservative investment, where the issuer (the government or company) is obligated to repay your principal at a specified future time. Additionally, the issuer normally makes a specified interest-payment to the purchaser throughout the term of the loan. In some ways it is like a GIC (Guaranteed Investment Certificate), except that bonds can be readily bought and sold prior to maturity on the open bond market. 


Preferred Shares – Income Producing Asset

Like a bond, a company will issue preferred shares to raise money, but there are some key differences. Firstly, preferred shares (or simply “preferreds”) are only issued by companies. Secondly, preferred share ownership carries with it a higher risk because the issuing company is required to pay their bond obligations before their preferred share payments in the case of liquidation. Also, the company may only be required to make dividend payments on their preferred shares if they have a profit, and there is generally no guarantee on your initial capital.



Therefore, purchasers of preferred shares generally receive a higher yield due to these inherent risks. However, an added degree of safety is that preferred dividends must be paid first (i.e. first preference) before any dividends can be declared on common stock. Another distinct difference is that the returns on preferred shares is paid in the form of dividends, which receive beneficial tax treatment compared to the interest income earned on bonds.


Equities— Canadian, U.S. And International

By purchasing a stock, (equity) in a company you are able to both participate in the growth of the company’s stock value and dividend payouts, if the company elects to pay out profits as dividends to stockholders. The upside of owning stocks is the unlimited growth potential if the business does well. The dividends paid receive tax-favoured treatment and if you sell shares at a profit, the tax on the gains is also tax-favoured. However, there is unlimited downside as well, should the company’s not do well, or if there is a broad stock market decline. Therefore, careful consideration needs be done before buying a company’s stock.


From a Canadian perspective, there are typically three categories of equity investments:

  • Canadian Equity – Canadian companies, a well-regulated market and some excellent large companies (such as our banks) which pay regular dividends, and as Canadian, there is no currency risk exposure.
  • U.S. Equity – provides some exposure to the U.S. dollar, but more importantly exposure to the world’s largest capital market.
  • International Equity- broadens the investment portfolio’s diversification, while offering exposure to emerging markets which comes with higher growth and risk prospects.


This is a brief illustration of the main investment products. It is important to seek professional advice in order to ensure the money you have saved is in good hands.


There are many money managers for an investor to choose from, but it is important to have a trust and understanding with the advisor you ultimately select. You should continue the conversation with your portfolio manager to gain further understanding what is right for your unique needs.

17 Apr, 2024
On April 16, 2024, the Deputy Prime Minister and Finance Minister, the Honourable Chrystia Freeland, presented Budget 2024 – Fairness for Every Generation , to the House of Commons. No changes were made to personal or corporate tax rates. Some highlights include: A. Personal Measures Increase to the capital gains inclusion rate to 2/3, however individuals will retain the 1/2 inclusion rate on the first $250,000 of capital gains annually. Increase to the lifetime maximum capital gains exemption, and two new incentives on specific types of business sales. Modifications to the proposed amendments to focus the alternative minimum tax regime on high-income individuals. B. Business Measures Canada carbon rebate for small businesses that will begin by delivering payments to eligible CCPCs for five years of carbon tax. Accelerated capital cost allowance on purpose-built residential rental properties. Immediate expensing of certain productivity-enhancing assets, including computer hardware, acquired on or after April 16, 2024. C. International Measures Crypto-asset reporting framework that will require annual reporting by crypto-asset service providers on their clients’ activities using these assets.
Fire extinguisher on wall
16 Apr, 2024
On April 5, 2024, an unprecedented fine was levied towards a corporation and its director for violation of the Occupational Health and Safety Act . The corporation was fined $600,000 and the director was fined $80,000, plus a 25% victim surcharge. These are highest fines levied both towards a corporation, and to an individual for a single charge in Canadian history, and is further evidence that governing bodies are serious about enforcing legislation to protect workers and prevent further fatalities and injuries. What can we learn from this? 1. Chemical handling protocols are critical for reducing risk in the workplace. In this case, diesel fuel and gasoline were unintentionally mixed, causing an increased flammable hazard. Ultimately, this mistake resulted in catastrophic explosions and fires that caused the death of 6 people and serious injury of another. 2. Directors are being held increasingly accountable for the workers under their care; specifically, for oversight of middle management/supervisors and ensuring hazards are identified and controlled. While consistent with their legislated duties under the Act, historically directors have not been the target of large fines and charges. Instead, the penalties were previously levied toward front line supervisors and staff. This reflects the growing understanding that senior directors have the most accountability for the workplace and workers, and that they have a duty to know what is happening in their organization. 3. Senior leaders need to have open communication and trust with their workforce to ensure candid and frequent flow of information. Leaders won’t know what is happening, and therefore cannot take action to address risk if the workforce is fearful or apprehensive about reporting their concerns. Consider who in your workplace provides this information and to whom. If you are a leader, what questions should you be asking and what to you need to know? Do you believe that staff are open and honest, without fear of repercussions when delivering bad news? Is there a clear and accessible process for reporting, tracking, and resolving issues? 4. Workplace culture is built from the top. Leaders are responsible for establishing systems and structures that support a culture that prioritizes worker safety. Blame-centered culture reinforces our natural instinct of self preservation over disclosure; silence and secrecy over candor and open communication. Also, actions mean more than words. Leaders need to ensure actions and directives echo policy statements, and vice versa. So, what can you do? Ensure that you have an environment where staff feel comfortable reporting issues, where supervisors and managers appreciate staff input and take action to address these concerns. Having little or no reported concerns is a red flag and is a prime indicator that staff do not understand or feel comfortable reporting issues. Ensure that staff are trained about the specific tasks and hazards in your workplace, not just general safety measures, and equip supervisors and managers with the tools and knowledge they need to be successful and manage the workers under their care. To read more about the incident, the Ministry of Labour, Labour, Immigration, Training and Skills Development has published a court bulletin: https://news.ontario.ca/mlitsd/en For any assistance or answers about how you can bolster your health and safety systems and due diligence, contact our resident safety expert Jennifer Goertzen, CRSP .
12 Apr, 2024
As we near the end of Tax Season, please note our office hours below:  Hours until April 29th Monday – Friday 8:30am – 5:30pm Thursday evenings 6:30pm – 8:00pm (closed from 5:30pm- 6:30pm) Saturdays 9:00am – 12:00pm Hours on April 30th 8:30am – 5:00pm Hours May 1st – May 3rd Closed Hours beginning May 6th Monday – Thursday 8:30am – 5:00pm Friday 8:30am – 4:30pm
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